Sherborne Chamber of Trade and Commerce - Brand Identity & Website

Sherborne Chamber of Commerce needed a rebrand. They wanted to feel fresh and modern to attract new businesses to join - while still reflecting the character of this historic Dorset town.

Visit Sherborne Chambers Website

I was brought in to lead a full rebrand - creating a fresh identity that would modernise the Chamber's image while staying true to Sherborne's heritage and character.

Client
Sherborne Chamber of Trade and Commerce

Website
sherbornechamber.co.uk

Sector
Business community / Chamber of Commerce

Service
Full rebrand - Logo design, brand guidelines document, and website design.

The brief

Sherborne Chamber had over 150 members but their existing branding felt outdated. It no longer reflected the modern, forward-thinking community they represented. They needed a refreshed identity that would attract new businesses to the town while honouring Sherborne's heritage.

What I delivered

Logo and full brand identity, brand guidelines document, and website design.

The story

The brief was open, which gave me room to explore. Sherborne is famous for its Abbey, so I used that as the starting point for the colour palette - drawing on the warm oranges of local hamstone and the tones of the Abbey's stained glass.

For the logo, I developed a graphical element that contains the letters S, C, C within it. The shape can also be read as interlocking chain links - a subtle nod to the Chamber's role in connecting local businesses. It's a detail I'm really proud of, and the brand is still solidly in place today.

A workspace with a laptop, a tablet displaying logos of Sherborne Chamber of Trade & Commerce, a cup of coffee, a watercolor paint set, and a stack of papers with colored chalks.
Logo of the Sherborne Chamber of Trade and Commerce, featuring an orange interlinked symbol and black text on a light background.
Three tablet screens displaying different websites, with the middle screen showing a street view image and the others showing a community group and a park scene, all with navigation menus and text overlays.
Brochure for Sherborne Chamber of Trade & Commerce with white background, orange accents, and large beige '8' graphic.

What Sherborne Chamber had to say

The logo of the Sherborne Chamber of Trade & Commerce featuring a stylized 'S' in orange and yellow, with the organization name in bold black text and additional text underneath.

Sherborne Chamber of Commerce

“Robin at Hi Top Design led the refresh of our Chamber branding, helping us move on from an outdated logo that no longer reflected the modern, forward-thinking ethos of the town or the people working in it. We wanted something that captured the full character of the community — past, present and future — and Robin delivered. The final identity is clean and minimal by design, reflecting our commitment to clear, accessible communication. The colour palette takes inspiration directly from the Abbey and its stained glass, with the lead orange echoing the golden tones of local hamstone.”

Back to my work