As a graphic designer who works with all sorts of creative people—performers, event organisers, small business owners—I’ve seen first-hand how much of a difference good branding can make. But not just good branding. Cohesive branding. The kind that ties everything together with a clear, confident identity.

So, you’ve got a brand-new show in the works—exciting! But before the curtain rises, there’s one crucial element that can make or break your success: branding. A strong, cohesive brand identity helps your show stand out, attracts audiences, and sets the right expectations before anyone even steps into the theatre. Let’s break down how to create a compelling brand for your new production.

At Hi Top Design, alot of what I do revolves around my passion for musical theatre. What started as creating artwork inspired by my favourite shows quickly evolved into something even more special—musical theatre greeting cards. Today, I want to take you behind the scenes of how these cards are made, from initial inspiration to the final product you hold in your hands.