WABLU

WABLU was founded on a simple yet powerful belief – there has to be a better way. Cleaning your home shouldn’t come at the expense of our planet.

I was approached by Wablu to pitch a suggested brand concept for their new product. I’m happy to say the pitch went well and I have had great fun building out the Wablu brand.

Client
Wablu

Service
Full Brand Package
Logo, Packaging Design, Character Design, Social Media posts, 3D renders and more.

The start of something big.

Wablu was still in it’s infancy and was struggling to make their mark in the laundry industry. They initially approached me to suggest a logo design to capture the look and feel for their brand. I worked up a design which felt earthy and natural whilst still feeling modern. I also suggested the strapline which they loved and is now their main saying. ‘Cleaning doesn’t have to be dirty’.

From this starting point I developed the original box designs (above) for their eco friendly laundry sheets.

Since then I have been at the forefront of the evolution of the Wablu brand. Developing characters and new packaging types (Including envelopes and tube boxes.)

I have also worked closely with their marketing team to create social posts, point of sale displays, packaging nets and website designs to support and grow the Wablu brand.

WABU logo in blue and green with the tagline 'Cleaning doesn't have to be dirty' in green
Three packages of WABU laundry sheets on a cloud-like surface with a blue background. A cartoon U character with a smiling face and waving hand is sitting on the left package, saying 'Cleaning doesn't have to be dirty'.
Digital mockup ads for WABLU laundry sheets featuring a cartoon laundry character, with text promoting eco-friendly laundry sheets and their benefits, including washing in water, gentle cleaning, and savings.
Packaging design for WABLU NAKED WONDER TABS dishwasher tablets, showing product details, icons, and colorful graphics.
Laptop displaying WABU laundry detergent products on a wooden desk with a white desk lamp and a gray mug.
A person is inserting a beige paper bag with purple and blue labels into a mailbox slot on a black door.
Multiple boxes of NAKED WONDER TABS arranged in rows, with different colors including green, yellow, and blue, on a white background.
Displays various packaging and promotional materials for Wabu, a brand of plastic-free, natural, and biodegradable tabs, with a smartphone showing the product's Instagram page, on a gray surface with a yellow, white, and brown color scheme.
Wably logo with slogan 'Cleaning doesn't have to be dirty' in blue and green colors.

Wablu

“Thank you so much for the logo — we absolutely love it! The Wablu brand is perfect and exactly what we were hoping for. It captures the spirit of the business so well and feels spot on in tone, look and feel. You really understood what we were trying to achieve and brought it to life with clarity and creativity. We're so pleased with the result. Well done — and thank you again. It’s a real pleasure to have you as part of the team!”