Wablu -
Full Brand Design, Packaging & Character Design

WABLU was founded on a simple yet powerful belief – there has to be a better way. Cleaning your home shouldn’t come at the expense of our planet.

Visit Wablu

I was approached by Wablu to pitch a brand concept for their new eco-friendly laundry product. The pitch went well - and what started as a logo has grown into a full brand partnership.

Client
Wablu

Website:
wablu.care

Service
Full Brand Package - Logo, Packaging Design, Character Design, Social Media posts, 3D renders, website design and more.

The Brief

Wablu was in its infancy and struggling to make their mark in the laundry industry. They needed a brand identity that felt earthy and natural whilst still looking modern - something that would set them apart on the shelf and capture what they stood for.

What I delivered

Logo and full brand identity, product packaging design (boxes, envelopes, and tube boxes), character design, strapline development, social media posts, point of sale displays, 3D renders, packaging nets, and website design.

WABU logo in blue and green with the tagline 'Cleaning doesn't have to be dirty' in green
Three packages of WABU laundry sheets on a cloud-like surface with a blue background. A cartoon U character with a smiling face and waving hand is sitting on the left package, saying 'Cleaning doesn't have to be dirty'.
Digital mockup ads for WABLU laundry sheets featuring a cartoon laundry character, with text promoting eco-friendly laundry sheets and their benefits, including washing in water, gentle cleaning, and savings.
Laptop displaying WABU laundry detergent products on a wooden desk with a white desk lamp and a gray mug.
A person is inserting a beige paper bag with purple and blue labels into a mailbox slot on a black door.

The story

It started with a logo. I worked up a design that captured the natural, eco-friendly feel of the product whilst keeping things modern and clean. During the process I also suggested the strapline "Cleaning doesn't have to be dirty" - which they loved, and it's now their main tagline across everything.

From there I developed the original box designs for their eco-friendly laundry sheets, and the project just kept growing. I've since created characters for the brand, designed new packaging formats, and worked closely with their marketing team on social content, point of sale displays, and website designs.

I'm now at the forefront of the evolution of the Wablu brand - and it's been one of my favourite projects to be part of.

Packaging design for WABLU NAKED WONDER TABS dishwasher tablets, showing product details, icons, and colorful graphics.
Multiple boxes of NAKED WONDER TABS arranged in rows, with different colors including green, yellow, and blue, on a white background.
Displays various packaging and promotional materials for Wabu, a brand of plastic-free, natural, and biodegradable tabs, with a smartphone showing the product's Instagram page, on a gray surface with a yellow, white, and brown color scheme.

What Wablu had to say

Wably logo with slogan 'Cleaning doesn't have to be dirty' in blue and green colors.

Wablu

“Thank you so much for the logo — we absolutely love it! The Wablu brand is perfect and exactly what we were hoping for. It captures the spirit of the business so well and feels spot on in tone, look and feel. You really understood what we were trying to achieve and brought it to life with clarity and creativity. We're so pleased with the result. Well done - and thank you again. It’s a real pleasure to have you as part of the team!”

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