
WABLU
WABLU was founded on a simple yet powerful belief – there has to be a better way. Cleaning your home shouldn’t come at the expense of our planet.

I was approached by Wablu to pitch a suggested brand concept for their new product. I’m happy to say the pitch went well and I have had great fun building out the Wablu brand.
Client
Wablu
Service
Full Brand Package
Logo, Packaging Design, Character Design, Social Media posts, 3D renders and more.

The start of something big.
Wablu was still in it’s infancy and was struggling to make their mark in the laundry industry. They initially approached me to suggest a logo design to capture the look and feel for their brand. I worked up a design which felt earthy and natural whilst still feeling modern. I also suggested the strapline which they loved and is now their main saying. ‘Cleaning doesn’t have to be dirty’.
From this starting point I developed the original box designs (above) for their eco friendly laundry sheets.
Since then I have been at the forefront of the evolution of the Wablu brand. Developing characters and new packaging types (Including envelopes and tube boxes.)
I have also worked closely with their marketing team to create social posts, point of sale displays, packaging nets and website designs to support and grow the Wablu brand.
Wablu